entrecode Blog


How your business can innovate the entrecode© way

A recent study at Harvard Business School revealed that 90% of existing businesses said that innovation was a priority and the same 90% said that they struggled to do it!

Why?  We researched the problem back in 2000 and developed a solution that has worked for many businesses since.  Here is how to do it:

  1. Find the entrepreneurs in your business and give them the challenge of innovating.  About 1:10 people have natural entrepreneurial talent, so liberate them. Bureaucrats or steady state managers find innovation a problem.
  2. Create an achievement culture around the entrepreneurs.

Corporate or Management Culture – Power and Control

  • Rules
  • Procedures
  • Job descriptions
  • Meetings
  • Systems
  • Formality
  • Rule compliance
  • Politics
  • Risk avoidance

Innovation Culture – Achievement

  • Autonomy
  • Ownership
  • Trust
  • Break the rules
  • Risk taking
  • Informal
  • Trial and error
  • Intuition
  • Seek forgiveness, not permission

95% of all innovations in the last 100 years have come from small entrepreneurial firms of less than 20 people operating in an achievement culture.

So there is your recipe for success for introducing innovation into your business.