entrecode Blog


How has ‘Moneyball’ ideas helped entrepreneurs build successful businesses?

In his book ‘Moneyball – The Art of Winning an Unfair Game’ Michael Lewis describes how Billy Beane’s analytical evidence based approach had transformed the fortunes of his baseball team ‘The Oakland Athletics’.  What has this got to do with entrepreneurs?  We have used the principles of the ‘Moneyball’ approach to help entrepreneurs improve the performance of their businesses.  You too can enjoy the benefits.  Here are some examples:

Customer Perception Surveys reveal your customers key buying priorities, how you and your competitor’s rate on them and what you need to do to make more sales.

 “This process helped us to focus our efforts and create more business.”  Paul Mackie – CEO, Rex Procter & Partners

Detailed product profitability analysis provides critical insights into where you are really making and losing money.

 “We were surprised to find we lost money on our core product, which we loved, but could  make much more money by sticking to decking which we did and tripled our profits.”  Mark Eggleston – Owner, W J Components

The easiest way to make money is to stop losing it and the process of fixing system slippage finds the hidden profits within your business.

“We used the process to identify over £400k of costs which we discovered were out of control.”  Simon Keats, MD, North Staffs Caravans

These are just a few examples of how we have applied the ‘Moneyball’ principles to help entrepreneurs to boost their businesses.  The key lessons from applying ‘Moneyball’ to boosting businesses are:

  • Identify a good internal researcher/analyst
  • Get a toolkit or process
  • Dive deep on the detail
  • Hire an experienced external facilitator to help

For more information on how you can benefit from the applying the ‘Moneyball’ principles to boost your business call David on 07710 914171.

How to significantly boost your profits in three months…..

In my consulting practice one of the most successful contributions I ever make to a client’s business is by fixing system slippage.  This rarely fails to identify significant opportunities to improve a client’s profits.
I developed a toolkit which has been used by many clients to help to improve their profitability.  The toolkit is here so have a go yourself and let me know how you get on.
Good luck!