entrecode Blog


How entrepreneurs use signposter networking to build their businesses

Networking has been shown in many studies to be highly correlated with successful business growth.

Entrepreneurs network in a very cost effective and productive way.  Here is how you do it:

  1. Identify who the signposter(s) are in a sector you want to get into.  A signposter is somebody who knows everybody personally, is respected and influences people.
  2. Meet the signposter and build a relationship, identifying any challenges, issues or problems they personally face and offer to help them.
  3. If you are successful in solving their problem they may open up their network contacts to you.  They can call them on your behalf and get you an introduction.  The rest is up to you.

Signposter networking has been shown to be 50 times more effective than attending functions and handing out business cards to all and sundry.  So have a go yourself and see what results you can produce.