entrecode Blog


Entrecode – Unlocking the Entrepreneurial DNA

The idea behind the entrecode book was to let successful entrepreneurs tell their businesses like stories in order to provide insights into how they really do create great businesses. We also know that their stories inspire others to follow in their footsteps.

Veena Patil grew her business from having no shoes, electricity or running water in her village into an award winning international travel group.

Paul Cave overcome unbelievable obstacles to create the most successful tourist attraction in Australia – The Sydney Harbour BridgeClimb.

These are just two examples of the amazing people you will meet in the book.

The other idea behind the book was to discover entrepreneurs from around the world to see if the entrepreneurial principles are universal and we discovered that they are. That is how we knew we had unlocked the entrepreneurial DNA.